We decided to keep a flexible team structure with mostly volunteer work.
It was not easy for us as we still believed in virtual reality. We began to struggle and later suspended development altogether. The hype revolved too much around investment interests and pure technological evangelism, but, as we learned later, mass adoption of new technology requires more than that. Simply put, the experiences that the industry as a whole could offer were far from something people wanted to pay for. Users, in general, refused to pay, and it was for a good reason. If you ask us our thoughts on what happened at the time, we’d say the industry wasn’t ready for a full-blown hit of consumer-focused VR companies. We had 500k downloads on Google Play, 100k downloads on Gear VR, and 50k on Steam.īut in 2017, we ran out of funding, and the monetization efforts also failed. This effectively made us one of the most downloaded VR video players back then. In fact, we believe we were among the first to make a truly usable VR video player. This was probably due to the lack of usable VR video players on the market at the time, and the fact that we paid a great deal of attention to the actual user experience. But it received the most immediate success. Moon VR Video Player was just one of them. A VR cat app, a VR game capture app, and a VR movie show. In the beginning, we had several VR projects. Tao Hu, founder of Moon VR (Image by Moon VR) Our story began in 2016 when Tao Hu, our founder, and CEO, left Oculus and started the company with VC seed funding and a group of like-minded geeks. The rest is our long story… Well, I have time for a long story… He was part of the team behind the GearVR app store and developed some of Oculus’ first native apps, e.g., Oculus Video and Oculus Social. Our CEO Tao, on the other hand, has been a geek his whole life.Īfter graduating from the University of Southern California in Computer Sciences, he joined Oculus VR out of his passion for virtual reality. So I joined the team to help them navigate through the marketing side of the business when the product came back. As someone who has grown user bases on different continents, I consider myself an all-rounded marketer in all marketing subjects relevant to a tech product’s growth. A few months back, a friend referred me to the Moon VR team, and I found what they do pretty interesting stuff. I am a serial entrepreneur and marketer active in the internet of things, fintech, and blockchain sectors. My name is Randolf, Chief Growth Officer at Moon VR. Hello Randolf, can you please introduce yourself to my readers?
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